What contouring actually is
Contouring uses darker shades to create the illusion of shadow (receding areas) and lighter shades to highlight (prominent areas). On a face, this means making the cheekbones appear higher, the nose appear slimmer, and the jawline more defined β using light and shadow rather than surgery.
For beginners: Start with a matte powder contour shade 2-3 tones deeper than your skin tone. Cream contour is more forgiving to blend but harder to control. Master powder first.
Where to place contour on your face
Cheekbones
Find the hollow beneath your cheekbone by sucking your cheeks in lightly. Apply contour into this hollow and blend upward toward the temple in a C shape. The highest point of the contour should sit at the temple.
Jawline
Apply contour along the bottom edge of the jawline and blend downward onto the neck. This defines the jaw and makes the face appear more oval. Keep it subtle for daytime β heavy jaw contour looks theatrical in natural light.
Nose
Apply two thin lines of contour down each side of the nose bridge, stopping before the tip. Blend carefully with a small brush. Nose contouring is the most difficult technique to make look natural β it requires a very light hand and good blending.
Forehead
Apply along the hairline at the top of the forehead and blend up into the hairline. This reduces the appearance of a large or high forehead. Optional β most everyday looks skip this step.
Where blush and highlight go
Blush: apply to the apples of the cheeks (the round part when you smile) and blend upward toward the temple. Place above the contour, not below it. Highlight: apply to the highest point of the cheekbone (above the contour), the brow bone, the bridge of the nose, and the cupid's bow.
Best beginner contouring products
The Anastasia Beverly Hills Contour Kit and Charlotte Tilbury Filmstar Bronze & Glow are the most foolproof options β pre-paired shades in the correct contrast ratio. e.l.f. Contour Palette is the best budget starting point. For cream contour: NYX Wonder Stick or Fenty Beauty Match Stix Trio.
Frequently asked questions
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