What makes a mascara volumising?
Volume comes from the formula (thickening waxes and fibres that coat each lash) and the brush (a dense, full brush deposits more product per stroke). Lengthening mascaras use lighter formulas and sparse brushes. Many mascaras claim both but deliver neither at full efficacy.
Top volumising mascara picks
Best overall: L'OrΓ©al Voluminous Original Mascara
The benchmark drugstore volumising mascara. A thick, waxy formula and a dense brush that builds serious volume without clumping. Available in waterproof and regular. Consistently ranked as one of the best mascaras at any price point by professional makeup artists.
Best for impact: Maybelline Lash Sensational Sky High
A thinner formula than Voluminous but a flexible brush that separates while adding length and volume simultaneously. The most popular mascara in the world for much of the past three years. Builds beautifully with multiple coats without clumping.
Best premium: Charlotte Tilbury Pillow Talk Push Up Lashes
A volumising, lifting mascara that also curls. The hourglass brush shape pushes lashes up from the root while depositing colour evenly. Significantly more expensive than drugstore options but the formula is genuinely impressive for both volume and curl retention.
Best for sensitive eyes: Physicians Formula Eye Booster
Ophthalmologist-tested, fragrance-free, and formulated for sensitive eyes and contact lens wearers. Surprisingly good volume for a sensitive-formula mascara. Removes easily with warm water.
Application technique for maximum volume
- Start at the base of lashes and wiggle the wand side to side before sweeping upward
- Apply 2-3 coats, waiting 30-60 seconds between each for the formula to set
- Apply to upper lashes only for everyday wear β lower lashes add drama but age the eye in daylight
- Curl lashes before mascara (never after) for maximum lift
- Clean the brush with a paper towel before your second coat to prevent overloading
Waterproof vs regular: Waterproof mascara stays put through heat, humidity, and tears but requires an oil-based remover and causes more lash breakage with regular use. Use regular formula daily, waterproof for special occasions.
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